Sakurai Says Japanese Developers Should Avoid Trying To Appeal To Western Tastes

"I think that they seek the uniqueness and fun of Japanese games".

Super Smash Bros. creator Masahiro Sakurai was recently awarded the Art Encouragement Prize from the Japanese government’s Agency for Cultural Affairs for his remarkable achievement with the 'Masahiro Sakurai on Creating Games' YouTube channel.

As part of that, he conducted an interview with Entax (thanks, Automaton) in which he stressed a need for Japanese developers to focus on creating games with domestic appeal rather than trying to cater to Western tastes.

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