"I Would Trade Tetris For Mario" - Henk Rogers On Dealing With Nintendo's President

"You fight fire with fire".

Of all the gaming brands, it's fair to say that Tetris and Super Mario can both stand proud as two of the most instantly recognisable. They're practically synonymous with the medium, and it's clear that Henk Rogers, the entrepreneur who secured the rights to Tetris, knew the value of Alexey Pajitnov's remarkable creation.

In fact, as highlighted in VGC's feature piece on Rogers' new book, The Perfect Game - Tetris: From Russia With Love, he wrote about his dealings with the late Hiroshi Yamauchi, Nintendo's President from 1949 to 2002. Yamauchi is often described as a formidable man whose reputation demanded the respect of his peers and employees, yet Rogers was able to strike up a friendship through "a mix of courage, luck, and lucrative business deals".

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